Make Summer Count

Fjällräven

Summer is more than just a season—it’s a celebration.

In Sweden, where winter’s darkness stretches for months, summer is a special season that calls for time spent outdoors. Fjällräven gear is crafted with this spirit in mind: built to last, to inspire, and to help embrace every opportunity for adventure.

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Art: Meghan Butterfield
Copy: Piotr Brozyna
ACD: Ryan Reynolds